Selling emotions for a service provided by your business;
- Understand the audience's/ customers' needs
- Craft compelling narratives
- build trust through empathy and transparency
Make sure you make research to know the real problem and give solutions which are personalized. Offer a sense of community and belonging, because today's consumers wat to feel seen and thus you have to understand and listening their hopes, dreams and pain points. One has to develop their Emotional Quotient (EQ) or Emotional intelligence (EI) to control themselves especially during a rejection.
Understand how to use empathy and emotional triggers to tap into the feelings that motivate buyers. According to neuroscience, people tend to buy based on emotions, then justify their actions with logic.
The challenge is in understanding which specific emotions (either fear, envy, shame, importance, etc.) motivate your prospect. How do we get to know their emotions, it is through asking questions to probe deeper to understand their real problems even before presenting your product or service, and base on the emotion to present how the service will relieve their feeling.
How do you vote?
Dealing with humans is a complex issue so thumbs up to all sales persons.
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added by Anonymous 35 days ago
Definitely good sales people must have empathy understand their customers among other
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added by Anonymous 39 days ago
Being knowledgeable about your product or service enables you to address customer concerns and showcase its benefits.
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added by Anonymous 39 days ago
Always you will need to know your audience as well mange your intentions towards sales at all time.
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added by Anonymous 44 days ago
To be a great sales person, you need to know that:
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Understanding your customer is key: Knowing their needs, pain points, and motivations helps you tailor your approach and provide value.
Building relationships matters: Establishing trust and rapport with customers can lead to long-term success and repeat business.
Product knowledge is essential: Being knowledgeable about your product or service enables you to address customer concerns and showcase its benefits.
added by Anonymous 44 days ago
This is a very good piece of presentation on the subject of salesmanship and it is worth reading and understanding.
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added by Anonymous 45 days ago